When I’m not out taking photos, I’m usually planning posts, editing videos, designing graphics, or scheduling content for local businesses I love. Whether it’s a cozy coffee shop, an art studio, or a quirky antiques store, I genuinely enjoy helping small businesses level up their social media in a way that feels real and true to them. I’m all about creating content that connects with people - not just for the algorithm, but for the community.

social media

Nine colorful circles with silhouettes of coffee brewing equipment and a drop of coffee, arranged in a 3x3 grid on a black background.

Black background with white text and small graphic images. The text reads 'Bean Shot Coffee Bloody Good Gift? Bloody Good Coffee.' The image includes a small circular badge with 'great taste' and a fish graphic.

A white bag of Bean Shot Artisan Coffee named The Sherborne Roast with a blue label featuring a black coffee bean and descriptions, set against a background with repeated blue text 'The Sherborne'.

Black background with white text asking "Have you had your coffee today?" One dose of coffee beans, and another dose of ground coffee in portafilter-style holders.

Where it all began…

How It Started

Bean Shot was my first social media client. I was working there full-time as a barista when I offered to help out with their Instagram - and that’s where it all began. Since I was already immersed in the day-to-day and knew the brand and regulars inside out, creating content that truly reflected the shop’s artisan, community-driven vibe came naturally. My main focus was making their social media feel like an extension of the in-store experience: warm, welcoming, and visually inspiring. From latte art shots to behind-the-scenes moments, I aimed to boost exposure and engagement by keeping things authentic and connected.

Finding My Style (and a Love for Photography)

At Bean Shot, we decided the social media should be just like the shop itself - fun, quirky, and full of personality. I started hunting down trending Reels in the coffee and café space, then teamed up with my manager (and on-screen star), Alex, to recreate them with our own twist. It was a hit - customers loved seeing familiar faces pop up on their feeds, and we ended up with tens of viral videos. Over the course of a year, we grew the account by nearly 2,000 followers, hitting our goal of 5,000 in a year!

During that time, I borrowed a friend’s Canon camera to shoot some higher-quality content - and that’s when everything changed. The difference in visual quality was huge, and more importantly, I discovered how much I genuinely loved photography. That moment sparked a whole new creative direction for me, and it’s been a big part of my work ever since.

Building Skills & Seeing the Glow-Up

Alongside all the fun, quirky videos, I also learned the practical side of managing social media - how to plan and schedule content, design visual assets, and keep a consistent brand voice across platforms. It was a hands-on crash course in everything from content calendars to colour palettes, and I loved every minute of it.

Looking back, the growth is wild. Here's a little before-and-after peek at how far things came - from iPhone snaps and spontaneous posts to polished visuals and strategic content that really worked. The results speak for themselves, and honestly, it’s where my passion for creative storytelling really took off.

A woman with glasses and a leopard print hoodie standing behind a coffee bar, smiling as a person hands her a hot coffee cup labeled 'Bean Shot Artisan Coffee', in a cafe with decorated walls and a sink in the background.

Organic Follower Growth:

3rd June 2024

3rd July 2025

Almost 2,000 followers were gained organically in 1 year!

Feed Glow Up:

A collage of images related to coffee, including cups of coffee with latte art, coffee beans, barista activities, coffee shop scenes, coffee equipment, and people enjoying coffee at a cafe.

VIRAL BABY

Triptych of images. The left shows a top-down view of several cups of coffee with milk or cream, some with foam, on a wooden table. The middle features a man with a beard, wearing a brown cap and black jacket, standing with arms crossed in a coffee shop. The right depicts a person holding a coffee cup with a sad face latte art on top, standing at a wooden table.